>> no. not food. just certain foods. and it -- >> salty, fatty foods. >> well no; sugary, fatty, salt request foods that have been stuffed yesterday by world class scientists now at the national institutes of health. what is also fascinating is what to do with that. john, i've been stosselizeed about this. >> what does that mean? >> i went through a stossel stosselfication. >> what is the rolfe of government when you find out in certain people, when you have exposure to these refined processes foods -- i'm not talking about appled and oranges and tuna. aisle talking about the other stuff. that in certain people it really based upon very credible brain scans and excellent work, really works on the brain and the reward center just like, for instance, coke, meth, alcohol, and any other addition. >> lights up in the brain. >> you got it.